Structure
Campaigns follow how you earn money: by product group, margin tier or service line, not by habit.
Google Ads, managed for revenue.
We build and run Google Ads accounts for e-commerce brands and lead generation companies. Every change is judged by what it adds to revenue.
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What we manage
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Search
Campaigns that meet people when they look for what you offer, with keywords and match types chosen on purpose and negatives kept up to date.
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Shopping
Product listings driven by your feed. We shape titles, categories and groupings so the right products show for the right searches.
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Performance Max
Automated campaigns that reach across Google, given clear asset groups, strong signals and firm limits so they stay on target.
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YouTube
Video campaigns for reach and retargeting, linked to the same conversion data as the rest of the account.
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How we run an account
Feed and assets
For stores we clean the product feed. For lead generation we review ads and landing pages together.
Budget and bids
Budget moves toward campaigns that return more. Bidding strategies are matched to the data each campaign has.
Search terms
We read search terms regularly, block waste and add what works.
Reporting
You get a clear report built on agreed numbers, plus the reasoning behind each major change.
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For e-commerce and lead generation
E-commerce brands
Feed quality, product margin and catalogue changes shape the account from day one.
Lead generation companies
We optimise toward qualified leads, and we bring in your own sales data whenever you can share it.
Google Ads partner
We plan, run and measure campaigns on the platform.
Google Ads04 /
Questions about Google Ads
Do we keep control of our ad account?
We recommend that the account sits under your own business, so you always have access to the data and the history. We work inside it.
Which campaign types do you use?
Search, Shopping, Performance Max and YouTube. We choose from them based on your products, your margins and the data you have.
Can you promise a return?
No. We do not guarantee results, because markets, products and budgets differ. We commit to clear tracking, honest reporting and decisions based on revenue.
Do you need access to our store or CRM data?
It helps a lot. Revenue and lead quality data let us judge campaigns by outcome. See our measurement work for how this is set up.
Let's look at your account
Describe your business and your current ad spend. We will tell you what we would check first.
Tell us about your account